Privacy Policy

Coach Masi (Upright Fitness, LLC)

Last updated 07/09/2026

Please read this Privacy Policy carefully before using this Website.

Introduction
Coach Masi, operated by Upright Fitness, LLC ("Company," "We," "Us") respects your privacy and is committed to protecting it through its compliance with this policy. This policy describes the types of information we may collect from you or that you may provide when you visit coachmasi.com (the "Website"), and/or any content, functionality and services offered on or through the Website, whether as a guest or a registered user, and our practices for collecting, using, maintaining, protecting and disclosing that information.

This Privacy Policy applies to information we collect on the Website or in e-mail, text and other electronic messages between you and this Website. It does not apply to information collected by (a) us offline or through any other means, including on any other website operated by Company or any third party; or (b) any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website.

Please read this policy carefully, before using the Website or submitting any personal information, to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is to not use our Website. By accessing or using the Website, you agree and consent to this Privacy Policy. This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Information is Provided Solely for Informational Purposes
All materials on our website (hereinafter "Materials") are provided solely for informational purposes. The Materials are not intended to constitute any advice, including medical advice. Your viewing or use of the materials shall in no way create any relationship with Coach Masi or Upright Fitness, LLC, or any of our partners, associates or affiliates.

Information We Collect About You and How We Collect It
We collect several types of information from and about users of our Website, including information (a) by which you may be personally identified, such as name, postal address, e-mail address, telephone number, credit card information (if voluntarily submitted by our visitors), or any other identifier by which you may be contacted online or offline ("personal information"); or (b) about your internet connection, the equipment you use to access our Website and usage details. We collect this information: (a) directly from you when you provide it to us, or (b) automatically as you navigate through the Website (which may include usage details, IP addresses and information collected through cookies, web beacons, and other tracking technologies); and (c) from third parties, for example, our business partners.

Information You Provide to Us
The information we collect on or through our Website may include (a) information that you provide by filling in forms on our Website, including information provided at the time of registering to use our Website, reporting problems with our Website, subscribing to our service, posting material, or requesting further services; (b) records and copies of your correspondence (including e-mail addresses), if you contact us; (c) your responses to surveys, quizzes, or assessments that we might ask you to complete; (d) details of transactions you carry out through our Website; and (e) your search queries on the Website.

In summary, personally identifiable information may include, but is not limited to:

  • First name and last name

  • Email address

  • Phone number

  • Address, State, Province, ZIP/Postal code, City

  • Any personal information you post on our website

  • Data about how you use our website

  • Technical data such as your IP address, your login data, details about your browser, time zone settings and other technology on the device you use to access our website

  • Your marketing and communication preferences

  • Any information that you directly provide to us whether through our contact form, quiz, survey, over the phone, by email, or otherwise

  • Cookies and Usage Data

Security
We take commercially reasonable steps to protect the personal identifiable information you provide to us from misuse, disclosure or unauthorized access. We only share personal identifiable information with trusted third parties who use the same level of care in processing your personal identifiable information. Due to the nature of the internet, we cannot provide absolute assurances as to the security of your information. Should there be a data breach of which we are aware, we will notify you.

Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including details of your visits, traffic data, and information about your computer and internet connection, including your IP address, operating system and browser type.

Cookies and Tracking
Cookies (browser cookies): small files placed on your device. You may refuse browser cookies via your browser settings; some parts of the Website may then be inaccessible.
Web Beacons: small electronic files that may be used in emails or on Website pages to count visits or track engagement.

Third-Party Use of Cookies and Other Tracking Technologies
Some content on the Website may be served by third parties, including advertisers and analytics providers, who may use cookies or similar technologies to collect information about your use of the Website over time and across other sites.

Service Providers
We may employ third-party companies to facilitate our Website and services, including but not limited to our CRM/marketing platform, email service provider, payment processor (Stripe), and calendar/scheduling provider. These third parties have access to your personal information only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose.

How We Use Your Information
We use information that we collect about you, including any personal information, to: present our Website and its content to you; provide you with information, products, or services you request; contact you regarding your inquiries, appointments, or use of our services; fulfill any purpose for which you provided it; notify you about changes to our Website or services; and for any other purpose with your consent.

By submitting your email address on the Website, you agree to receive emails from Coach Masi. You can unsubscribe at any time via the link included in each email. We do not send unsolicited commercial emails and comply with the CAN-SPAM Act. We will not sell, rent, or share your email address.

SMS / Text Messaging Program
By submitting your mobile phone number and providing consent on our forms, you agree to receive text messages from Coach Masi (Upright Fitness, LLC). Message types may include appointment reminders, delivery of requested guides or resources, coaching updates, and occasional marketing offers. Message frequency varies, typically 4 to 6 messages per month. Message and data rates may apply. You can opt out at any time by replying STOP, or get help by replying HELP. Consent to receive text messages is not a condition of purchasing any goods or services.

Mobile opt-in data and consent are never shared with third parties for marketing purposes.

Legal Basis for Processing Personal Information Under GDPR
If you are from the European Economic Area (EEA), our legal basis for collecting and using personal information depends on the specific context, and may include: performance of a contract, your consent, our legitimate interests, payment processing purposes, or compliance with the law.

Retention of Data
We retain your personal information only for as long as necessary for the purposes set out in this Privacy Policy, to comply with legal obligations, resolve disputes, and enforce our agreements.

Transfer of Data
Your personal information may be transferred to and maintained on computers located outside of your jurisdiction. If you are located outside the United States, please note we process data in the United States. Your consent to this Privacy Policy represents your agreement to that transfer.

Disclosure of Your Information
We may disclose aggregated, non-identifying information without restriction. We may disclose personal information: to contractors and service providers who support our business (e.g., our CRM platform, payment processor, email provider); to comply with a court order, law, or legal process; to enforce our agreements; or with your consent. Except as stated here, we will never share your personally identifiable information with third parties without your explicit permission.

Choices About How We Use and Disclose Your Information
You can set your browser to refuse cookies. If you disable cookies, some parts of the Website may not function properly.

Accessing and Correcting Your Information
You may email us at [email protected] to request access to, correction of, or deletion of any personal information you have provided to us, or to unsubscribe from any communications.

Your Data Protection Rights Under GDPR
If you are a resident of the EEA, you have rights including: access, rectification, objection, restriction of processing, data portability, and withdrawal of consent. Contact us at [email protected] to exercise these rights. You also have the right to complain to a Data Protection Authority in the EEA.

Ownership of Site Contents
Unless otherwise noted, all text, images, and other materials on the Website are the property of Coach Masi / Upright Fitness, LLC, or used under license or fair use. Content is intended solely for personal use; no rights are transferred by permitting access.

Children Under the Age of 18
Our Website is not intended for children under 18, in compliance with COPPA and GDPR. We do not knowingly collect personal information from anyone under 18. If we learn we have received such information without parental consent, we will delete it. If you believe we may have information from a child under 18, email [email protected].

Commitment to Data Security
While we take commercially reasonable steps to protect your information, no transmission over the internet is completely secure. We cannot guarantee absolute security, and any transmission of information is at your own risk.

Changes to Our Privacy Policy
Any changes to this Privacy Policy will be posted on this page, with the revision date updated at the top.

Website Disclaimer
Content on this Website is provided for general educational and informational purposes only and does not constitute medical advice. Coach Masi is not a licensed medical doctor. Always consult a qualified healthcare provider before making changes to your health, nutrition, or exercise routine. We make reasonable efforts to keep information accurate but make no warranties as to its completeness or accuracy.

Limitation of Liability
Neither Coach Masi nor Upright Fitness, LLC, nor any party involved in creating or delivering this Website, shall be liable for any direct, incidental, consequential, special, indirect, or punitive damages arising from your access to or use of the Website.

Governing Law
This Privacy Policy shall be governed by and construed in accordance with the laws of the State of California, without regard to conflict of law provisions.

Contacting Us
If you have questions about this Privacy Policy or our practices, contact us:
Coach Masi, operated by Upright Fitness, LLC
Email: [email protected]
Phone: (510) 876-4611
Mail: 2108 N ST STE N, Sacramento, CA 95816